The Stretch Agenda: Equipping Business Leaders with the Engagement Strategies and Tools needed to In
Sustainable Brands 2015 introduced participants from some of the world’s largest brands to four days of extraordinary conversation and intelligent insight. The event aimed to inspire business success through innovation and action towards a sustainable future. Sustainable Brands promised to bring a world class line-up of thought leaders and practitioners, and well and truly delivered! The event presented participants with a whole host of speakers who are shaping the future of commerce worldwide through leading-edge technology, innovative brand strategies and sustainability initiatives.
John Elkington, Serial-entrepreneur, writer and Co-Founder of Volans, helped kick-off Sustainable Brands 2015 by introducing participants to The Stretch Agenda. The Stretch Agenda, is a dramatisation spotlighting top team dynamics and sustainability-inspired conversations in the fictional boardroom of a major global company. The play draws on his years of experience in working with business leaders and systemic thinkers.
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